Aubin and Wills

Early-stage retail brand development within the Jack Wills group, focused on establishing the visual identity and physical expression of a new sub-brand.

The project involved contributing to the definition of brand tone, spatial language, and store concept during the formative stages of the business, working as part of a wider creative team.

This work provided hands-on experience in translating an emerging brand idea into physical space, before processes and conventions were fully established.