Destination-led residential project on the island of Paxos, approached using hospitality design principles rather than traditional private-home conventions.
The focus was on creating a calm, coherent environment suited to long stays and shared living, with careful attention to spatial flow, indoor-outdoor transitions, and the rhythm of daily use.
Although privately commissioned, the project was conceived as a small-scale lifestyle environment, prioritising atmosphere, durability, and guest experience over overt statement design.
Brand-defining hospitality concept developed for the Nicolas James Group, spanning guest accommodation, public areas, multiple dining outlets, leisure, and wellness environments.
The role involved establishing the original brand vision and design framework - translating the concept of bringing the best of the world home into a coherent spatial language - and guiding its evolution from initial conception through live and forthcoming properties.
Designed as a scalable lifestyle brand, the work balances distinct local character with consistency of tone, experience, and operational clarity across the portfolio.
Design leadership across multiple sites for a UK-based hotel group, working within live trading environments and tight commercial parameters.
The role involved translating brand intent into clear, deliverable design schemes, overseeing concept development through to on-site execution, and balancing consistency across the portfolio with site-specific character.
The work required close collaboration with operational teams, suppliers, and stakeholders, ensuring design decisions supported both guest experience and long-term operational use.
Multi-stage refurbishment and development of a historic family-run estate with active agricultural and commercial use.
The project required balancing the day-to-day needs of a working estate and family home with its secondary role as a venue for weddings, events, and corporate use, alongside the gradual expansion of guest accommodation across the wider site.
The role involved setting a long-term design approach across multiple phases, ensuring new interventions sat comfortably alongside historic fabric while supporting both private and commercial functions over time.
Extensive refurbishment and extension of a large private residence set within the grounds of the Avington estate.
The project involved reconfiguring the internal layout to address over-voluminous spaces, improving proportion, comfort, and flow while retaining a sense of scale appropriate to the setting.
A restrained mid-century Italian influence informed the material and furniture approach, creating a confident but controlled interior that balanced architectural clarity with day-to-day liveability.
Private residential refurbishment approached with a hospitality mindset, combining strong spatial moves with long-term liveability.
The project involved reconfiguring existing spaces to enhance light, scale, and circulation, using a confident but controlled material palette to create a dramatic yet coherent interior, with delivery managed across international suppliers and procurement routes.
Design decisions were guided by clarity of layout and durability, ensuring the home felt both visually resolved and robust in everyday use.
Delivered in collaboration with Copperleaf Studio, Cape Town.
Conversion and re-positioning of a coastal apartment block into a collection of high-end holiday rental apartments, designed to operate cohesively while retaining individual character.
The project involved working across multiple existing units, each with differing layouts and conditions, and establishing a unifying design approach that allowed variation without visual or experiential dilution.
The role focused on improving spatial quality, atmosphere, and durability, ensuring the apartments functioned effectively for short-stay use while elevating the overall perception of the building as a destination-led offering.
Delivered in collaboration with Copperleaf Studio, Cape Town.
Interior design specification and installation of a luxury 38m motor yacht
Private coastal property designed with a hospitality mindset, focusing on relaxed social spaces, indoor–outdoor flow, and durability in a marine environment.
The project prioritised atmosphere and ease of use over formality, creating a calm, functional setting suited to shared living and entertaining.
Senior design leadership within a nationally recognised lifestyle brand, with responsibility for translating brand identity and tone of voice into physical environments during a period of significant growth and international expansion.
The role focused on shaping how the brand was experienced in the real world — using space, materiality, and atmosphere to reinforce storytelling and cultural cues — as the retail estate scaled from a small domestic footprint to over 100 locations across the UK, Europe, North America, Asia, and the Middle East.
Work balanced creative ambition with commercial and operational realities, ensuring consistency of experience while allowing flexibility where it strengthened local relevance and long-term brand equity.
Early-stage retail brand development within the Jack Wills group, focused on establishing the visual identity and physical expression of a new sub-brand.
The project involved contributing to the definition of brand tone, spatial language, and store concept during the formative stages of the business, working as part of a wider creative team.
This work provided hands-on experience in translating an emerging brand idea into physical space, before processes and conventions were fully established.
Senior design leadership within an established UK lifestyle brand, focused on evolving the physical retail environment while respecting a strong and loyal customer base.
The role required careful calibration of brand storytelling, material language, and atmosphere, ensuring new design interventions felt progressive without undermining familiarity or brand trust.
Work balanced creative development with operational and commercial constraints across the estate, embedding brand values into physical space in a way that was expressive, repeatable, and commercially sound.
Selected projects received external industry recognition, including a Retail Week Award finalist placement.
Selected projects have been featured in national and international design and lifestyle publications, reflecting recognition of the work beyond client and commercial contexts.
Selection of design development material illustrating the translation of concept into detailed, buildable outcomes.
The work reflects an understanding of documentation, coordination, and specification required to deliver projects consistently and accurately.