Nici Hotels

Brand-defining hospitality concept developed for the Nicolas James Group, spanning guest accommodation, public areas, multiple dining outlets, leisure, and wellness environments.

The role involved establishing the original brand vision and design framework - translating the concept of bringing the best of the world home into a coherent spatial language - and guiding its evolution from initial conception through live and forthcoming properties.

Designed as a scalable lifestyle brand, the work balances distinct local character with consistency of tone, experience, and operational clarity across the portfolio.